Your China online strategy
What are you talking about?
A China online strategy, that is positioning your website so it can tap into China’s 618 million netizens – that’s right, 618 million. It means translating your website into simplified Chinese, tweaking the brand strategy and implementing an online Chinese-language marketing campaign. If your website is not translated into Chinese, you are missing out on literally hundreds of millions of Chinese customers. If even a third of those spend just one dollar on your product… you do the maths.
If you’d have asked us this time last year if all the tools to create a fully functioning website were readily available to go online, connect and transact with China’s millions of online web users, we would have said no.
Now, however, we can happily say that this is no longer the case. All the tools you need for a Chinese-language website, with a unique Chinese language social media and marketing campaign, including a China-friendly e-commerce suite, are now available. You just need to speak Chinese and know how to activate them.
It’s now time to take advantage of this special moment in history and open your website to China online.
If you’re not speaking Chinese, you don’t exist
In the west, we have a saying that if Google can’t find you, you don’t exist. In China, however, if Baidu can’t find you – yep, you guessed it – you don’t exist. The problem being, Baidu only searches in Chinese.
The facts is if you do not have a savvy Chinese-language web version of your current English site, you are not optimising your ability to target Chinese customers. There were 700,000 visitors from China to Australia in 2013 and 120,000 students studying across the country, while in China there are 618 million registered web users, 330 million of whom are registered for online shopping.
They all read the news, check out entertainment and surf the net in Chinese. You know your website could do with a few extra eyeballs, so how many tens of million pairs are you thinking?
That’s B2B as well as B2C
So you get the gist of a China online strategy, but don’t think it applies to you because you’re a business targeting other businesses. Wrong. Having a website and a Chinese-language one at that is critical to the way we do business in this modern era. One way to legitimise your business and help you stand out from the crowd is to have a high quality Chinese-speaking and marketing web machine. Your customers, peers and competitors are all looking there to decide whether they are going to take you on, so it’s one place where you really want to put your best foot forward.
No idea where to start? Better give us a call