Articles by: chinablueprint

Chinese perspectives on investing in Australia

John Larum recently published a report on Chinese Perspectives on Investing in Australia. for the Lowy Institute for International Policy. What does it mean and how should we respond to it? The report details that while China is Australia’s largest trading partner, we still suffer from perception differences that could potentially impact investment opportunities.

Looking for Chinese investment

Having just attended the Fifth Chinese Enterprise Outbound Investment Conference in Beijing, I have the latest statistics produced by the China Council for the Promotion of International Trade on outbound Chinese investment. Read the key information based on research of more than 1000 Chinese small and medium enterprises between 2008 and 2010. 1. In 2009 Chinese companies contributed US$56.53 billion in direct overseas investment,

Visiting China for business

Traveling to China on business can be a bit daunting – a sort of journey into the unknown. You’ve got your contacts all lined up and you know what you want, but what do you need to take with you? Having done the trip literally thousands of times before, here are five essentials we recommend. Pocket translator You don’t speak the language but you have a lot of potentially complex situations ahead. Fortunately, technology comes to your aid in the form of pocket translators. At Amazon, they range from $30 to $2000, with the price usually indicating capability. Definitely get…

Huawei sponsors the Canberra Raiders

Many Australians were caught off guard when Huawei, a Chinese telecom provider, announced its sponsorship of the Canberra Raiders. The huge company signed a two-year, $1.7 million deal, the company’s first major sports sponsorship, and it is one that’s drawn as much criticism as it has praise. While Huawei is the second largest manufacturer of telecom equipment, it’s reputation has been sullied somewhat over the past decade. This has lead the brand to take a back seat to its products and services – until now, of course. Raiders chief executive Don Furner told reporters, “By their own admission, they are…

Sell your business online without losing your IP

The following blog was prepared by Chris Vindurampulle, BSc (Hons) PhD, patent and trade marks attorney at Watermark China is Australia’s number-one trading partner and still the ‘world’s workshop’ when it comes to manufactured goods. While the mining boom appears to be waning, there are numerous other opportunities for Australian businesses to engage with China as highlighted by the Australian Government’s white paper. To this point, many Australian businesses are beginning to exploit digital media, particularly social media platforms, to target Chinese businesses and consumers. Irrespective of the digital platform chosen, caution should be taken when developing an online branding…

China internet buzz

By the end of 2010, it was estimated that there were 457 million internet users in China, overtaking the USA as the world’s biggest online market. This staggering figure is supported with a strong increase in the online shopping category, which accounts for more than 23% of growth. 2009 Asia Pacific Interdisciplinary Research in Accounting report also tells us that Chinese consumers are more inclined to believe a company’s corporate profile of itself than consumers do in the west (McKinsey). For any foreign company actively pursuing a share of the Chinese consumer market, this means it’s time to get serious about…

How did Coke get China’s interest in London

Always Coca-Cola: How Coke Reaches Consumers On and Offline The London Olympics are now long over, but one company is certainly still reaping the benefits. Despite not spending the most money on marketing during this summer’s games, Coca-Cola was the most recalled “Olympic” brand amongst Chinese consumers, with 61% brand awareness.The stunning results are being attributed to Coke’s social media campaign, as well as its commercial series called “Chinese Beats” or “Beats of China”, featuring five Chinese athletes. Without over-saturating the Chinese airwaves with more traditional ad content, Coke engaged consumers via television and social media on an emotional level,…

How to manage social media campaigns

Understandably, many business owners want to write their own content for social media channels and are cautious about outsourcing this important service because it’s hard to know if the quality of the content and translation is good. Plus, it can be expensive.With this in mind, do you either: A. Simply translate your own content with Google? B. Upload it in English? C. Send it off to a translation service and hope for the best? D: Outsource your content to an agency or E. Give up and target English-speaking markets because it’s all too hard?

China’s lust for luxury brands

What’s in a Name: Luxury Brands in China & the Internet Gucci. Chanel. Prada. If you had seen people toting products with these labels through Wangfujing in Beijing orNanjing Road in Shanghai just a few years ago, you may have assumed they were counterfeit. Now, you’ll find the locals sporting an authentic Louis Vuitton bag in one hand and a Starbucks cup in the other. Big name luxury shops have multiplied throughout Chinese coastal cities, while counterfeit vendors have been pushed towards the outskirts and alleyways. Chinese consumers are fixated with luxury brands, and fakes are increasingly for foreigners only….