Articles by: chinablueprint

Your your social media strategy for China

Whether we like it or not, social media is a fact of life. The numbers alone are enough to support this and in China these numbers are overwhelming. Sina Weibo, a Chinese version of Twitter or microblog, has 250+million users and Tencent blog has 530+million (and growing). Chinese netizens are said to spend up to 4+hours a day online and their main activities include gaming, shopping and social media. If you want market share in China, then there is no excuse not to use social media as one of your key marketing channels.

Leave it out: big website no-nos in China

We think of public expression as free in Australia. When you look around at advertising and media, it’s full of sex, scandal and seduction, and this is exaggeratedly so on the internet. In China, however, this is not the case. While you probably know of the Great Wall, you may not of heard of the Great Firewall, the Ministry of Public Security’s censorship and surveillance program. There’s an interesting article on this subject at PolicyMic by Charles Lorum, who lists the top 10 key words that are censored in China, particularly on Weibo, the Chinese equivalent of Facebook.

Optomise your eCommerce site to point to China – 7 tips!

If you have an Australian eCommerce site and you want to optimise it point towards China, here are some pointers: 1. Say it in Chinese. With between 1-2% of China’s entire population speaking English, it’s important that you have a Chinese translation for your customers. This would include product information, your sales pitch, call to action, instructions and trade terms and conditions.

Our client in the news – Myoki

Our client, Kerry Lorenz from Myoki recently featured on ABC Business Today. She is leading the charge for Australian small business by taking her eCommerce site, to China. We have supported Kerry with developing her China online marketing strategy, by providing a Chinese language marketing offer, setting up and running her Sina Weibo account and by using local Chinese Australian digital marketing platforms to promote her hugely popular – luxury bio-dynamic wheat scarf.

Should more Australian businesses be on Sina Weibo?

It’s a question many have already responded to with a resounding yes. Blending elements of Twitter and Facebook (both of which are currently banned on the mainland), the social media network currently has over 300 million users with 100 million posts made each day. Connecting web savvy Chinese-speakers all over the world,Sina Weibo is now well established as an international phenomenon, with 500,000 users in Australia and 200,000 in Victoria alone. Read on to find out more about who is using the site in Australia, and which high profile Aussie people and companies have already taken the plunge into the…

Sina Weibo leaves Twitter in the dust

When Sina Weibo launched in the summer of 2009 it was brandished as a Twitter clone by tech media, and for good reason. The 140 character limit, re-posting, hashtags and @replies were ideas pioneered by Twitter, and embraced by the Weibo design team. More than three years later, 500 million users, an array of mobile apps and worldwide recognition the Twitter clone has evolved into a unique social platform that the tech world now describes as a hybrid between Twitter and Facebook. Below we’ll look at a few of the most significant features that set Weibo apart from Twitter.

Starbucks in China – not always easy!

Starbucks initial market entry to China, was not as smooth as you may have thought! Starbucks has long been touted as the poster child of expansion in China. After all, it’s no small feat that the brand has managed to successfully market expensive coffee products to a nation of tea-drinkers. One of the keys to triumph for the company has undeniably been its clever marketing strategy: rather than promising to undercut the domestic market, Starbucks delivers high-quality luxury beverages to China’s affluent urban population. They have preserved their image as a prestigious brand whilst adapting their menu to suit Chinese…

Take your business to China – now!

There has never been a better time to start exporting to China than now. The Australian business environment is largely made up of small businesses and to remain competitive they should be looking to China to expand: the Australian domestic economy is just not big enough to support them! China is geographically well positioned to Australia, and our goods and services, technology and education exports are in demand. The Chinese economy is in good shape, and consumers are looking to Australia to provide new, innovative and quality goods. Australian SMEs are flexible, innovative and customer focused, and their products and…

Tapping into China’s eCommerce revolution

Successful e-commerce website owners should be looking to expand their reach beyond our Australian borders. In China, there is an unexplored and thriving online e-commerce market and contrary to popular belief, it is not as inaccessible as one might think. So long as the challenges of payment & logistics can be overcome and a positive customer experience created for Chinese online shoppers, Australian eCommerce sites could experience massive growth by marketing to China.

The importance of “localising” your website

It is important that companies wishing to expand overseas localise their website so it is to the taste of their Chinese customers. But what does this mean for you, and what will it involve? There are several key features that need to be addressed in localising your company’s website. In our checklist of what makes an effective China website, we can look at Starbucks and compare the Chinese and Australian versions of their site. 1. Can your customers understand your website? It may sound obvious, but many companies forget to correctly translate their websites when they market overseas. Translation isn’t…