Articles by: chinablueprint

Top ten reasons Australian SME’s should set up a Weibo account

Weibo is a Chinese micro-blogging site that draws many similarities with Twitter. Launched in 2009, it has already gathered millions of users or ‘Weiboers’, and its rapid growth is expected to continue, as more Chinese citizens go online for the first time. So why should your business set up a Weibo account? We give you our top 10 reasons: 1. Talk to China’s online community! With over 300 million registered users, Weibo is a great way to directly talk to China and engage your customers – especially since in China, Weibo is the biggest social networking site, and Facebook and…

Translation gone wrong!

Machines may one day rise and take over the world, but judging by some of the phrases Google Translate spits out, we don’t have anything to worry about for quite some time. Even with Google’s massive computing power, translating to and from Chinese can produce some pretty comical results. Australian Prime Minister Julia Gillard learned this the hard way recently when her office released an official Chinese translation of her report “Australia in the Asian Century” that was barely comprehensible. Littered with grammar mistakes, poor word choices and other issues. Critics claim the translation appeared to rely heavily on Google…

Wechat – what are people talking about?

WeChat ( is a mobile social network available for iOS, Android and other major mobile platforms. Created by Tencent the parent company of QQ, WeChat has amassed over 100 million users since their debut in January 2011. At first glance, WeChat looks quite similar to Whatsapp or Google Talk. Beyond replacing traditional SMS, WeChat allows users to share a whole range of multimedia content including text, photos, video, location and contact information with others one-on-one or with a group.

Consolidation complications – China

The following blog was prepared by our freight & logistics partner, Angela Gambell from Stockwell International. If you are consolidating goods of any type to import from China you simply must read this. It makes sense of an otherwise overly complicated process. To the novice, consolidated shipments (multiple suppliers in the one shipment) can be extremely daunting. Not only do the laws in China make this process difficult to understand but we are also working in a very low trust environment and this will always increase the issues involved when dealing with multiple suppliers.

Shuanghui International Holdings buys U.S. Smithfield Foods for $4.7bn

As China’s growing population continues to put pressure on the country’s natural resources, the world superpower is looking to foreign investment to solve the problem of issues such as food production and farming. One problem China is facing is keeping up with the country’s demand for meat. Over a quarter of the meat produced worldwide is eaten in China – 64.5 million tonnes to be exact. To satiate the country’s growing appetite (quite literally), the Chinese corporation Shuanghui International recently purchased US-based Smithfield Foods, the world’s largest pork producer, for $4.7 billion in cash. The deal is still undergoing processing…

Exporters: lost in translation?

If you want to sell to China, translating your website into Chinese seems like garden-variety common sense, but it’s not as common as it should be. Before attending an exporters’ conference recently, China Blueprint did some research on Australian attendees’ websites that revealed most of them – mainly tourism sector companies – had English-only websites that included strangely limited information and surprisingly dull content. Chinese consumers are educated, savvy buyers with unprecedented spending power. Of the nation’s 1.3 billion population, about 2% speak English but their preference is for searching the internet in their mother tongue. Wouldn’t you? So if you…

Australian exporters, its time to get internet savvy.

A recent McKinsey report shows us that Chinese consumers are more internet focussed than many of us may have assumed. Of particular interest to Australian exporters looking to the China market as a potential target for their brand is that; -Chinese consumers are more likely to trust a brand’s corporate website -Chinese consumers research their products more than other consumers -Chinese consumers are very proactive when it comes to Internet wordof mouth.

Canton Fair – you could find the next big thing!

With the Canton Fair just around the corner, I know many of you will be making plans to head there soon. It’s a fantastic time of the year, despite being humid, with over 200,000 people from all around the world congregating to Guangzhou. Why you should go With thousands of factories and trading companies participating in this 3 phase fair, it is an invaluable opportunity for you to go and see what’s made in China. It gives you a real sense of awe and you will find yourself walking away saying – what’s not made in China? Many people also…

China online

Exporters, we have been telling you for a while now that social media in China is an important part of your marketing strategy there. With over 500million users engaged online, there is no disputing the internet in alive and thriving. Users on average spend around 5 hours a day and their core activities include gaming and shopping. If you want to familiarize yourself with the social and mobile media landscape in China then check out this fantastic presentation prepared by We are Social. If you are contemplating social media as a part of your export marketing strategy its critical that…

Exporters – what is you your China social media strategy

Whether we like it or not, social media is a fact of life. The numbers alone are enough to support this and in China these numbers are overwhelming. Sina Weibo, a Chinese version of Twitter or microblog, has 250+million users and Tencent blog has 530+million (and growing). Chinese netizens are said to spend up to 4+hours a day online and their main activities include gaming, shopping and social media. If you want market share in China, then there is no excuse not to use social media as one of your key marketing channels.