Marketing to Chinese tourists in Australia

Australia is a popular tourist destination for Chinese visitors. I was only reminded of this on the weekend. Walking through Sydney’s Hyde Park past the water fountain, I was amazed at how many times I heard “yi, er, san” followed by the clicking of a camera. (That’s Chinese for ‘one, two, three’). The reality is that the Chinese are now the third most frequent visitors to Australia, after those from the UK and US – that’s 600,000 Chinese tourists already for 2012. In recognition of the Chinese potential for tourism, the Australian government is putting aside $30 billion for marketing…

Chinese investment – good for Australia?

Yes. Australia suffers from a lack of money at the moment. Consumer spending is down and people generally aren’t confident. Businesses think that banks are holding on tight to their cash. Without investment and confidence we cannot expand, grow, develop and make progress. Without foreign investment, we become reliant on other nations, and can’t put our footprint in other regions. We become insular.

China: the ka-ching dynasty

Did anyone see the recent Foreign Correspondent documentary “The Ka-Ching Dynasty”? This is an interesting insight into the nouveau rich of China. According to Rupert Hoogerwerf, the man responsible for composing the Hurun Report. There are 960,000 millionaires and 600,000 billionaires in China at present. By way of differentiation, billionaires are on average aged 51, live in Beijing and their children are university graduates, while millionaires are on average aged 41, live in or near Shanghai and their 10-year-old is preparing to go overseas to study in Australia, the US, UK or Canada.

Chinese perspectives on investing in Australia

John Larum recently published a report on Chinese Perspectives on Investing in Australia. for the Lowy Institute for International Policy. What does it mean and how should we respond to it? The report details that while China is Australia’s largest trading partner, we still suffer from perception differences that could potentially impact investment opportunities.

Looking for Chinese investment

Having just attended the Fifth Chinese Enterprise Outbound Investment Conference in Beijing, I have the latest statistics produced by the China Council for the Promotion of International Trade on outbound Chinese investment. Read the key information based on research of more than 1000 Chinese small and medium enterprises between 2008 and 2010. 1. In 2009 Chinese companies contributed US$56.53 billion in direct overseas investment,

Visiting China for business

Traveling to China on business can be a bit daunting – a sort of journey into the unknown. You’ve got your contacts all lined up and you know what you want, but what do you need to take with you? Having done the trip literally thousands of times before, here are five essentials we recommend. Pocket translator You don’t speak the language but you have a lot of potentially complex situations ahead. Fortunately, technology comes to your aid in the form of pocket translators. At Amazon, they range from $30 to $2000, with the price usually indicating capability. Definitely get…

Huawei sponsors the Canberra Raiders

Many Australians were caught off guard when Huawei, a Chinese telecom provider, announced its sponsorship of the Canberra Raiders. The huge company signed a two-year, $1.7 million deal, the company’s first major sports sponsorship, and it is one that’s drawn as much criticism as it has praise. While Huawei is the second largest manufacturer of telecom equipment, it’s reputation has been sullied somewhat over the past decade. This has lead the brand to take a back seat to its products and services – until now, of course. Raiders chief executive Don Furner told reporters, “By their own admission, they are…

Sell your business online without losing your IP

The following blog was prepared by Chris Vindurampulle, BSc (Hons) PhD, patent and trade marks attorney at Watermark China is Australia’s number-one trading partner and still the ‘world’s workshop’ when it comes to manufactured goods. While the mining boom appears to be waning, there are numerous other opportunities for Australian businesses to engage with China as highlighted by the Australian Government’s white paper. To this point, many Australian businesses are beginning to exploit digital media, particularly social media platforms, to target Chinese businesses and consumers. Irrespective of the digital platform chosen, caution should be taken when developing an online branding…

China internet buzz

By the end of 2010, it was estimated that there were 457 million internet users in China, overtaking the USA as the world’s biggest online market. This staggering figure is supported with a strong increase in the online shopping category, which accounts for more than 23% of growth. 2009 Asia Pacific Interdisciplinary Research in Accounting report also tells us that Chinese consumers are more inclined to believe a company’s corporate profile of itself than consumers do in the west (McKinsey). For any foreign company actively pursuing a share of the Chinese consumer market, this means it’s time to get serious about…

How did Coke get China’s interest in London

Always Coca-Cola: How Coke Reaches Consumers On and Offline The London Olympics are now long over, but one company is certainly still reaping the benefits. Despite not spending the most money on marketing during this summer’s games, Coca-Cola was the most recalled “Olympic” brand amongst Chinese consumers, with 61% brand awareness.The stunning results are being attributed to Coke’s social media campaign, as well as its commercial series called “Chinese Beats” or “Beats of China”, featuring five Chinese athletes. Without over-saturating the Chinese airwaves with more traditional ad content, Coke engaged consumers via television and social media on an emotional level,…