Take your business to China – now!

There has never been a better time to start exporting to China than now. The Australian business environment is largely made up of small businesses and to remain competitive they should be looking to China to expand: the Australian domestic economy is just not big enough to support them! China is geographically well positioned to Australia, and our goods and services, technology and education exports are in demand. The Chinese economy is in good shape, and consumers are looking to Australia to provide new, innovative and quality goods. Australian SMEs are flexible, innovative and customer focused, and their products and…

Tapping into China’s eCommerce revolution

Successful e-commerce website owners should be looking to expand their reach beyond our Australian borders. In China, there is an unexplored and thriving online e-commerce market and contrary to popular belief, it is not as inaccessible as one might think. So long as the challenges of payment & logistics can be overcome and a positive customer experience created for Chinese online shoppers, Australian eCommerce sites could experience massive growth by marketing to China.

The importance of “localising” your website

It is important that companies wishing to expand overseas localise their website so it is to the taste of their Chinese customers. But what does this mean for you, and what will it involve? There are several key features that need to be addressed in localising your company’s website. In our checklist of what makes an effective China website, we can look at Starbucks and compare the Chinese and Australian versions of their site. 1. Can your customers understand your website? It may sound obvious, but many companies forget to correctly translate their websites when they market overseas. Translation isn’t…

Top ten reasons Australian SME’s should set up a Weibo account

Weibo is a Chinese micro-blogging site that draws many similarities with Twitter. Launched in 2009, it has already gathered millions of users or ‘Weiboers’, and its rapid growth is expected to continue, as more Chinese citizens go online for the first time. So why should your business set up a Weibo account? We give you our top 10 reasons: 1. Talk to China’s online community! With over 300 million registered users, Weibo is a great way to directly talk to China and engage your customers – especially since in China, Weibo is the biggest social networking site, and Facebook and…

Translation gone wrong!

Machines may one day rise and take over the world, but judging by some of the phrases Google Translate spits out, we don’t have anything to worry about for quite some time. Even with Google’s massive computing power, translating to and from Chinese can produce some pretty comical results. Australian Prime Minister Julia Gillard learned this the hard way recently when her office released an official Chinese translation of her report “Australia in the Asian Century” that was barely comprehensible. Littered with grammar mistakes, poor word choices and other issues. Critics claim the translation appeared to rely heavily on Google…

Wechat – what are people talking about?

WeChat ( is a mobile social network available for iOS, Android and other major mobile platforms. Created by Tencent the parent company of QQ, WeChat has amassed over 100 million users since their debut in January 2011. At first glance, WeChat looks quite similar to Whatsapp or Google Talk. Beyond replacing traditional SMS, WeChat allows users to share a whole range of multimedia content including text, photos, video, location and contact information with others one-on-one or with a group.

Consolidation complications – China

The following blog was prepared by our freight & logistics partner, Angela Gambell from Stockwell International. If you are consolidating goods of any type to import from China you simply must read this. It makes sense of an otherwise overly complicated process. To the novice, consolidated shipments (multiple suppliers in the one shipment) can be extremely daunting. Not only do the laws in China make this process difficult to understand but we are also working in a very low trust environment and this will always increase the issues involved when dealing with multiple suppliers.

Shuanghui International Holdings buys U.S. Smithfield Foods for $4.7bn

As China’s growing population continues to put pressure on the country’s natural resources, the world superpower is looking to foreign investment to solve the problem of issues such as food production and farming. One problem China is facing is keeping up with the country’s demand for meat. Over a quarter of the meat produced worldwide is eaten in China – 64.5 million tonnes to be exact. To satiate the country’s growing appetite (quite literally), the Chinese corporation Shuanghui International recently purchased US-based Smithfield Foods, the world’s largest pork producer, for $4.7 billion in cash. The deal is still undergoing processing…

Exporters: lost in translation?

If you want to sell to China, translating your website into Chinese seems like garden-variety common sense, but it’s not as common as it should be. Before attending an exporters’ conference recently, China Blueprint did some research on Australian attendees’ websites that revealed most of them – mainly tourism sector companies – had English-only websites that included strangely limited information and surprisingly dull content. Chinese consumers are educated, savvy buyers with unprecedented spending power. Of the nation’s 1.3 billion population, about 2% speak English but their preference is for searching the internet in their mother tongue. Wouldn’t you? So if you…

Australian exporters, its time to get internet savvy.

A recent McKinsey report shows us that Chinese consumers are more internet focussed than many of us may have assumed. Of particular interest to Australian exporters looking to the China market as a potential target for their brand is that; -Chinese consumers are more likely to trust a brand’s corporate website -Chinese consumers research their products more than other consumers -Chinese consumers are very proactive when it comes to Internet wordof mouth.