Sell your business online without losing your IP

follow site The following blog was prepared by Chris Vindurampulle, BSc (Hons) PhD, patent and trade marks attorney at Watermark China is Australia’s number-one trading partner and still the ‘world’s workshop’ when it comes to manufactured goods. While the mining boom appears to be waning, there are numerous other opportunities for Australian businesses to engage with China as highlighted by the Australian Government’s white paper. To this point, many Australian businesses are beginning to exploit digital media, particularly social media platforms, to target Chinese businesses and consumers. Irrespective of the digital platform chosen, caution should be taken when developing an online branding…

China internet buzz

buy generic finasteride australia By the end of 2010, it was estimated that there were 457 million internet users in China, overtaking the USA as the world’s biggest online market. This staggering figure is supported with a strong increase in the online shopping category, which accounts for more than 23% of growth. 2009 Asia Pacific Interdisciplinary Research in Accounting report also tells us that Chinese consumers are more inclined to believe a company’s corporate profile of itself than consumers do in the west (McKinsey). For any foreign company actively pursuing a share of the Chinese consumer market, this means it’s time to get serious about…

How did Coke get China’s interest in London Always Coca-Cola: How Coke Reaches Consumers On and Offline The London Olympics are now long over, but one company is certainly still reaping the benefits. Despite not spending the most money on marketing during this summer’s games, Coca-Cola was the most recalled “Olympic” brand amongst Chinese consumers, with 61% brand awareness.The stunning results are being attributed to Coke’s social media campaign, as well as its commercial series called “Chinese Beats” or “Beats of China”, featuring five Chinese athletes. Without over-saturating the Chinese airwaves with more traditional ad content, Coke engaged consumers via television and social media on an emotional level,…

How to manage social media campaigns

Understandably, many business owners want to write their own content for social media channels and are cautious about outsourcing this important service because it’s hard to know if the quality of the content and translation is good. Plus, it can be expensive.With this in mind, do you either: A. Simply translate your own content with Google? B. Upload it in English? C. Send it off to a translation service and hope for the best? D: Outsource your content to an agency or E. Give up and target English-speaking markets because it’s all too hard?

China’s lust for luxury brands

What’s in a Name: Luxury Brands in China & the Internet Gucci. Chanel. Prada. If you had seen people toting products with these labels through Wangfujing in Beijing orNanjing Road in Shanghai just a few years ago, you may have assumed they were counterfeit. Now, you’ll find the locals sporting an authentic Louis Vuitton bag in one hand and a Starbucks cup in the other. Big name luxury shops have multiplied throughout Chinese coastal cities, while counterfeit vendors have been pushed towards the outskirts and alleyways. Chinese consumers are fixated with luxury brands, and fakes are increasingly for foreigners only….

Domain name scam

Have you ever received an email like this… Dear Sirs: We are XXXX Internet Service Co., Ltd, the administration center of domain name registration accredited by China Internet Network Information Center(CNNIC). We have something important to confirm with your company. Our organization has received an application submitted by Yinli Investment (China) Co.,Ltd today. They applied to register Internet keyword ” Your company name” and Chinese Domain name of ” Your company ” And during the course of checking, we found these brand keywords were the same as your company‘s name and brands. Therefore, we doubt this company may want…

Your your social media strategy for China

Whether we like it or not, social media is a fact of life. The numbers alone are enough to support this and in China these numbers are overwhelming. Sina Weibo, a Chinese version of Twitter or microblog, has 250+million users and Tencent blog has 530+million (and growing). Chinese netizens are said to spend up to 4+hours a day online and their main activities include gaming, shopping and social media. If you want market share in China, then there is no excuse not to use social media as one of your key marketing channels.

Leave it out: big website no-nos in China

We think of public expression as free in Australia. When you look around at advertising and media, it’s full of sex, scandal and seduction, and this is exaggeratedly so on the internet. In China, however, this is not the case. While you probably know of the Great Wall, you may not of heard of the Great Firewall, the Ministry of Public Security’s censorship and surveillance program. There’s an interesting article on this subject at PolicyMic by Charles Lorum, who lists the top 10 key words that are censored in China, particularly on Weibo, the Chinese equivalent of Facebook.

Optomise your eCommerce site to point to China – 7 tips!

If you have an Australian eCommerce site and you want to optimise it point towards China, here are some pointers: 1. Say it in Chinese. With between 1-2% of China’s entire population speaking English, it’s important that you have a Chinese translation for your customers. This would include product information, your sales pitch, call to action, instructions and trade terms and conditions.