Australian exporters, its time to get internet savvy.

A recent McKinsey report shows us that Chinese consumers are more internet focussed than many of us may have assumed. Of particular interest to Australian exporters looking to the China market as a potential target for their brand is that; -Chinese consumers are more likely to trust a brand’s corporate website -Chinese consumers research their products more than other consumers -Chinese consumers are very proactive when it comes to Internet wordof mouth.

Canton Fair – you could find the next big thing!

With the Canton Fair just around the corner, I know many of you will be making plans to head there soon. It’s a fantastic time of the year, despite being humid, with over 200,000 people from all around the world congregating to Guangzhou. Why you should go With thousands of factories and trading companies participating in this 3 phase fair, it is an invaluable opportunity for you to go and see what’s made in China. It gives you a real sense of awe and you will find yourself walking away saying – what’s not made in China? Many people also…

China online

Exporters, we have been telling you for a while now that social media in China is an important part of your marketing strategy there. With over 500million users engaged online, there is no disputing the internet in alive and thriving. Users on average spend around 5 hours a day and their core activities include gaming and shopping. If you want to familiarize yourself with the social and mobile media landscape in China then check out this fantastic presentation prepared by We are Social. If you are contemplating social media as a part of your export marketing strategy its critical that…

Exporters – what is you your China social media strategy

Whether we like it or not, social media is a fact of life. The numbers alone are enough to support this and in China these numbers are overwhelming. Sina Weibo, a Chinese version of Twitter or microblog, has 250+million users and Tencent blog has 530+million (and growing). Chinese netizens are said to spend up to 4+hours a day online and their main activities include gaming, shopping and social media. If you want market share in China, then there is no excuse not to use social media as one of your key marketing channels.

Exporting to China – distribution options and choosing a partner

Finding an agent to distribute your export goods in China can be hard. Depending on which industry you are in there are a number of product distribution models to choose from. Some of these include; 1. Choosing an agent or distributor (multi-later regional agents, regional sole distributers or direct sales agents); 2. Direct supply to retailers; 3. Setting up a retail outlet; 4. Online sales; 5. Franchise operations; and 6. Setting up a wholesale or retail mart

Operating your China export business remotely – is it realistic?

The good news is yes (in part), we have many clients who have successfully set up business operations in China, and managed them from home. This has only been made possible though, with the help of consultants and qualified advisors. So how do you communicate with China? For day to day business communications, most Chinese companies are familiar with online and telecommunication styles we are used to at home. They include; Email:,,,,, (all free accounts) Files: PDF, JPEG, AI, CAD, Microsoft; word, excel, PPT Online message services: Skype, QQ, MSN Phone: skype, mobile, landlines,…

The latest McKinsey report on luxury goods is great news for exporters

By 2015, it predicts that the Chinese market will represent 20% of the world market for luxury goods. What are luxury goods? Anything from clothes, wine & spirits, shoes, perfumes & cosmetics, expensive cars, basically anything that can show off a persons wealth or even expression. The McKinsey research found the following key features; 1. Shift in attitudes, with Chinese consumers feeling more comfortable about purchasing luxury goods. 2. Chinese consumers are more sophisticated in their purchase choices that they used to be. This means more consumers recognize brand names and can distinguish quality features that define why high end brands…

Why would the Chinese want organic?

For centuries, the Chinese have purchased their daily ingredients such as fruit, vegetables and meat from local fresh produce markets. More recently, due to urbanisation, we are now seeing supermarkets gain popularity and the trend to purchase weekly is slowly becoming more convenient for busy commuters. In the past, little attention was paid to the origin or treatment of the food, as fresh was simply considered the best form. Whilst fresh is still a major consideration, Chinese consumers are now more focussed on food safety, health and diet. The spate of food quality incidents and a heightened awareness of the…

Factory production sample savvy in 10 simple steps

Ever received samples sent from a factory that make your jaw drop in disbelief? Yep. That’s why we’re looking at how to make sure you get the best samples you can in 10 simple steps. The right factory Choosing the right factory sounds like common sense, but many importers don’t do their homework on factories before they start sampling. Maybe they’re new to the game, or are over-confident of their abilities. Whatever the reason, China Blueprint can’t stress the importance of thoroughly checking factories by asking for a list of preferably Australian companies they have done work for. By knowing…

Importers – rounding up your energies for the Year of the Horse

Most people in China take an extended break at the Chinese or lunar new year – just as we do over the Christmas/new year period. You’ll hopefully be back in work mode, so we’ve come up with seven things you can crack on with while the manufacturers are relaxing with their families. With some factories taking between two and four weeks off over the lunar new year, its the perfect time to reflect on the way you work and where your business is going.