Going to China requires consideration to your brand strategy and how you may need to localise it to suit the China market.
What’s your China brand strategy and do you need one?
You will need a dedicated brand strategy if you want to effectively sell to the Chinese and build a profitable online digital presence. Your brand helps you convey your message and gives your customers the confidence to buy from you, despite being a website on the other side of the world.
Your brand message needs to be conveyed consistently across all mediums:
- Social Media
- …and so much more
At China Blueprint we understand the importance of brand and can help you design an effective brand strategy for China, navigating the cultural, political and sociodemographic differences.
- Your China brand strategy
- Name and tagline design and translation
- Content design and translation
- Focus groups for product and concept testing
- Testing and checking services
- Packaging design
Having a clear brand strategy helps your staff fulfil the brand promise
Aside from having a brand strategy that clearly articulates your vision, building loyal advocates and customers, your China brand strategy serves as a road map for your team.
This helps your team:
- Understand the vision
- Use the right language
- Know how to present your offer
- Understand the rules
Everyone who represents your brand needs to know the end goal. This applies to distributers, sales representatives and even friends alike who represent your interests.
We can create your:
- China Brand & Style Guides
- Chinese Language Guides
- China Team Training
Understanding your Chinese customers is not so hard, when you and your team are all on the same page.Drop us a line for more information