Online Marketing Archives

Fast Track to China – Possible?

There’s a discernible buzz among Australian small and medium-sized businesses in the tourism, lifestyle products and food sectors about China. It’s the sound of people sensing opportunity and finding ways to engage their companies. In the background of all this excitement, there’s also the dull drone of the Band-Aid clique – those who want to get on the Chinese bus for free. Lately, when you pick up a paper, read a trade journal or speak with small-business owners, you quickly sense that everyone is excited about engaging with China. Such outward-looking activity is invigorating local business and stimulating an innovative…

China’s love affair with luxury watches shows no signs of ending…

The Chinese government is continuing to crack down on conspicuous spending and lavish gift giving and even though this has had an impact on spending and gift giving, it has certainly not curbed appetites for luxury items. This is certainly evident in the luxury watch and high end timepiece market. Greater China now accounts for a quarter of Louis Vuitton’s revenue, 35 per cent of Cartier’s, and a whopping 45 per cent of Omega’s. At this year’s recent Baselworld watch and jewellery fair held in Switzerland, the Chinese were out in full force and many exhibitors marketing efforts were directly…

Opportunities for designers in China

China fashion conscious citizens are currently going through a massive shift in cultural consciousness that will have a huge impact on the way consumers engage with new and emerging fashion brands, and will provide huge opportunities for up and coming designers Since  austerity measures were put in place and bans enforced on conspicuous spending by government officials and SOEs, there has been a trickle down effect that is influencing the shopping and fashion choices of the public.  People in positions of influence are less willing to display the conspicuous labels they once coveted and if they do, the public are…

5 ways to boost your Chinese social media

The Chinese new year of the horse is out of the gate at a gallop so we’ve come up with five ways to pony up your Chinese social media campaign and get it riding tall in saddle. 1 Platform picks Not all products are created equal so you’ll need to find out the best social media platforms for your wares. The simplest and most cost-effective way to do this is by asking someone Chinese where they’d go online to find out about them. Start a conversation, make a friend and get smarter sales.

Sell your business online without losing your IP

The following blog was prepared by Chris Vindurampulle, BSc (Hons) PhD, patent and trade marks attorney at Watermark China is Australia’s number-one trading partner and still the ‘world’s workshop’ when it comes to manufactured goods. While the mining boom appears to be waning, there are numerous other opportunities for Australian businesses to engage with China as highlighted by the Australian Government’s white paper. To this point, many Australian businesses are beginning to exploit digital media, particularly social media platforms, to target Chinese businesses and consumers. Irrespective of the digital platform chosen, caution should be taken when developing an online branding…

China internet buzz

By the end of 2010, it was estimated that there were 457 million internet users in China, overtaking the USA as the world’s biggest online market. This staggering figure is supported with a strong increase in the online shopping category, which accounts for more than 23% of growth. 2009 Asia Pacific Interdisciplinary Research in Accounting report also tells us that Chinese consumers are more inclined to believe a company’s corporate profile of itself than consumers do in the west (McKinsey). For any foreign company actively pursuing a share of the Chinese consumer market, this means it’s time to get serious about…

How did Coke get China’s interest in London

Always Coca-Cola: How Coke Reaches Consumers On and Offline The London Olympics are now long over, but one company is certainly still reaping the benefits. Despite not spending the most money on marketing during this summer’s games, Coca-Cola was the most recalled “Olympic” brand amongst Chinese consumers, with 61% brand awareness.The stunning results are being attributed to Coke’s social media campaign, as well as its commercial series called “Chinese Beats” or “Beats of China”, featuring five Chinese athletes. Without over-saturating the Chinese airwaves with more traditional ad content, Coke engaged consumers via television and social media on an emotional level,…

How to manage social media campaigns

Understandably, many business owners want to write their own content for social media channels and are cautious about outsourcing this important service because it’s hard to know if the quality of the content and translation is good. Plus, it can be expensive.With this in mind, do you either: A. Simply translate your own content with Google? B. Upload it in English? C. Send it off to a translation service and hope for the best? D: Outsource your content to an agency or E. Give up and target English-speaking markets because it’s all too hard?