Online Marketing Archives

Tapping into China’s eCommerce revolution

Successful e-commerce website owners should be looking to expand their reach beyond our Australian borders. In China, there is an unexplored and thriving online e-commerce market and contrary to popular belief, it is not as inaccessible as one might think. So long as the challenges of payment & logistics can be overcome and a positive customer experience created for Chinese online shoppers, Australian eCommerce sites could experience massive growth by marketing to China.

The importance of “localising” your website

It is important that companies wishing to expand overseas localise their website so it is to the taste of their Chinese customers. But what does this mean for you, and what will it involve? There are several key features that need to be addressed in localising your company’s website. In our checklist of what makes an effective China website, we can look at Starbucks and compare the Chinese and Australian versions of their site. 1. Can your customers understand your website? It may sound obvious, but many companies forget to correctly translate their websites when they market overseas. Translation isn’t…

Top ten reasons Australian SME’s should set up a Weibo account

Weibo is a Chinese micro-blogging site that draws many similarities with Twitter. Launched in 2009, it has already gathered millions of users or ‘Weiboers’, and its rapid growth is expected to continue, as more Chinese citizens go online for the first time. So why should your business set up a Weibo account? We give you our top 10 reasons: 1. Talk to China’s online community! With over 300 million registered users, Weibo is a great way to directly talk to China and engage your customers – especially since in China, Weibo is the biggest social networking site, and Facebook and…

Translation gone wrong!

Machines may one day rise and take over the world, but judging by some of the phrases Google Translate spits out, we don’t have anything to worry about for quite some time. Even with Google’s massive computing power, translating to and from Chinese can produce some pretty comical results. Australian Prime Minister Julia Gillard learned this the hard way recently when her office released an official Chinese translation of her report “Australia in the Asian Century” that was barely comprehensible. Littered with grammar mistakes, poor word choices and other issues. Critics claim the translation appeared to rely heavily on Google…

Wechat – what are people talking about?

WeChat (http://www.wechatapp.com) is a mobile social network available for iOS, Android and other major mobile platforms. Created by Tencent the parent company of QQ, WeChat has amassed over 100 million users since their debut in January 2011. At first glance, WeChat looks quite similar to Whatsapp or Google Talk. Beyond replacing traditional SMS, WeChat allows users to share a whole range of multimedia content including text, photos, video, location and contact information with others one-on-one or with a group.