Call us on +61 (02) 80786983
China Social Media Strategy
Looking for a way to talk to the 580million + Chinese online users about your product or service?
...then choose social media! Not only is it cost effective, but you can get real time customer feedback and measure your results. Check out this quick video to learn more.
Did you know Kevin Rudd uses Sino Weibo?
Perhaps this is the reason why he is so popular in China. He regularly updates his Weibo account (or Chinese version of Twitter) - in Chinese - on his activities in Australia and across the globe. In fact he has over 15,000 followers!
The Chinese social media landscape is very different to the one we know at home. Popular sites such as Youtube and Facebook are simply not viewable there. You need to choose from local equivalents like Youku and Renren. You should also say it in Chinese if you want to get any real penetration.
At China Blueprint we can help you develop a suitable social media strategy for your brand. Whether you simply want a low cost solution to help you get brand recognition or a full scale social media strategy with all the bells and whistles, we can help. Check out our full service website, link here or read on....
Services
Let us help you develop a roadmap to build Chinese customer relationships, get important brand exposure, research your potential market and make more sales in China.
Let us help you develop a roadmap to build Chinese customer relationships, get important brand exposure, research your potential market and make more sales in China.
We can provide you with support in setting up your China based Facebook equivalent, including:
• Account registration
• Profile creation and translation
• Content creation, translation and upload
• Follower attraction and interaction
We can provide you with support in setting up your China based Youtube equivalent, including:
• Account registration
• Profile creation and translation
• Content dubbing, subtitles and upload
• Site optimization, including Chinese language tags and descriptions
We can provide you with support in setting up your China based Twitter equivalent, including:
• Account registration
• Profile creation and translation
• Regular uploads or ‘tweets’ in Chinese
• Follower attraction and interaction
We will analyze your current Social media presence in Australia, consult you on China based equivalents, help you select the most suitable options and then register and run everything from a low key campaign to a full scale presence.
Because we are also an export consulting firm, we can talk to you about cultural sensitivities, best marketing practice, payment options and freight challenges.
If you would like to talk to us about developing a China social media strategy, then pick up the phone! We will provide an initial free consultation and our fees are tailored to suit your needs and budget. Phone +61 (02) 9267 2933, or email. You can also link here to see our China Blueprint Online website for a comprehensive list of services.
Your Turn Key Website Solution
We can also provide;
Web translation and optimization
Your website is the first and most important tool in your China social media strategy. You need to have a China-suitable site. This doesn’t mean losing the essence of your brand, just tweaking your site to make it more relevant to your Chinese consumers.
You will need to consider;
• Good translation and content
• Some design modification
• A payment & freight solution
• Provide special offers
• Run campaigns
• Stay in touch with your customers
You can achieve all of this without moving to China, let us show you how.
Speak with a China Blueprint consultant and find out what you can do to get more customers online. Phone +61 (02) 9267 2933, or email.
What?
We will help you set up and create a presence with the major Chinese social media tools.
Chinese Facebook Equivelants
• Account set up
• Profile creation and translation
• Content creation, translation and update
• Gathering of followers
• Interaction with followers
• Administration
• Optimisation
Chinese Youtube Equivelant
• Create an account profile
• Upload content
• Dub content or add subtitles
• Add Chinese language version description of movies, including tags
Chinese Twitter Equivelants
• Account Set Up and profile creation (in Chinese)
• Content development, translation
• Regular uploads or ‘tweets’
• Attract followers and interact with them
We will analyse your current Social media presence in Australia, consult you on China based equivalents, help you select the most suitable options and help you register and run everything from a low key campaign to a full scale presence.
Because we are also an export consulting firm, we can talk to you about cultural sensitivities, best marketing practice, payment options and freight challenges. Having a website and successfully advertising is just the start, you will need to also provide your customers with a streamlined solution so you can deliver those services.
We can also provide;
Your website
Your website is the first and most important tool in your China social media strategy. You need to have a China-suitable site. This doesn’t mean losing the essence of your brand, just tweaking your site to make it more relevant to what Chinese consumers expect to see when they check you out.
You will need to consider;
• Good translation
• Good content
• A payment solution
• A freight solution
• Provide special offers
• Run campaigns
• Stay in touch with your customers
Payment
In China most online payments are fulfilled with Chinese currency credit cards. These types of credit cards have limited application outside of China, meaning you will need a specialised payment portal to be able to receive payment. At China Blueprint we can help guide you in the right direction to broaden your capabilities into mainstream China.
Logistics
Wow, logistics is going to be an interesting challenge for anyone sending goods from Australia to China – it’s not cheap. The other challenge is Chinese Customs which can have different rules depending on the port the goods pass through. We will help you to identify various options suitable for your products.
Coaching
We can fast track your efforts to learn about Chinese consumer behaviour; what the Chinese like, their goals and aspirations, tactics to build consumer confidence in your products and ways to engage them.
Looking for a cost effective way to market and brand build in China? Then choose social media. We offer a cost effective online support program.
The Chinese social media landscape is very different to the one we know at home. Popular sites such as Youtube and Facebook are simply not viewable there. You need to choose local equivelants like Youku and Renren. Oh and the other thing you should do, is use Chinese to engage your customers – this will give you far greater reach.
At China Blueprint, we can help you develop a suitable social media strategy for your brand. Whether you simply want a lost cost solution to help you get brand recognition, or a full scale social media strategy with all the bells and whistles, we can help.
Unlike expensive media advertising in magazines and on TV, your social media strategy will give you the ability to talk directly with your customers and gain important feedback.
With over 500million netizens engaged online in China, what are you waiting for?
Let us help you develop a roadmap to build Chinese customer relationships, get important brand exposure, research your potential market and make more sales in China.
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