by admin | Jun 11, 2019 | ECommerce, Marketing
Why your small business needs a website in Chinese To grow your business, there’s one ingredient you can’t do without. More customers. Australia’s population stands at just under 26 million and to be fair that sounds like a decent number of potential buyers. But it’s... 
by admin | Jun 6, 2019 | Festivals
A Marketing Opportunity You might wonder what China’s Dragon Boat Festival could possibly have to do with your business and bottom line. For starters… you probably don’t know a thing about dragon boats. Doesn’t matter. When it comes to China, thinking outside the... 
by admin | Mar 2, 2016 | Export, Marketing, Tourism, Uncategorized
Are we delivering what Chinese travellers really want when it comes to nature tourism? The research is clear. Chinese tourists place a “nature experience” on their Top 10 must-do list while visiting Australia. So with the modern Chinese traveller hungry for new... 
by admin | Mar 2, 2016 | ECommerce, Marketing, Uncategorized
China’s eCommerce industry has undergone drastic change in the last few years thanks to the emergence of digital disruptors like WeChat. Trade expert Lisa Goodhand examines the changes and the way business can benefit in the future. China – what does it look like now?... 
by admin | Mar 2, 2016 | ECommerce, Export, Social Media
Cash is no longer king. In fact, in China it’s all but dead. The way consumers shop is breaking new digital ground and it means not a dollar ever physically changes hands. [This article featured in the Higher View Business Magazine] Trade expert Lisa Goodhand... 