Why your small business needs a Chinese website

Why your small business needs a Chinese website

Why your small business needs a website in Chinese To grow your business, there’s one ingredient you can’t do without. More customers. Australia’s population stands at just under 26 million and to be fair that sounds like a decent number of potential buyers. But it’s...
Dragon boat festival marketing

Dragon boat festival marketing

A Marketing Opportunity You might wonder what China’s Dragon Boat Festival could possibly have to do with your business and bottom line. For starters… you probably don’t know a thing about dragon boats. Doesn’t matter. When it comes to China, thinking outside the...
What Chinese tourists want

What Chinese tourists want

Are we delivering what Chinese travellers really want when it comes to nature tourism? The research is clear. Chinese tourists place a “nature experience” on their Top 10 must-do list while visiting Australia. So with the modern Chinese traveller hungry for new...
China eCommerce reality

China eCommerce reality

China’s eCommerce industry has undergone drastic change in the last few years thanks to the emergence of digital disruptors like WeChat. Trade expert Lisa Goodhand examines the changes and the way business can benefit in the future. China – what does it look like now?...
Cash is no longer king in China

Cash is no longer king in China

Cash is no longer king. In fact, in China it’s all but dead. The way consumers shop is breaking new digital ground and it means not a dollar ever physically changes hands. [This article featured in the Higher View Business Magazine]   Trade expert Lisa Goodhand...