China Brand Strategy

Looking Through Chinese Eyes

Want to make it big selling to Chinese consumers? Then you will need a Chinese brand strategy.

The way your Chinese customers view what you have to offer can be very different to the way your Australian customers perceive it.

For this reason, the brand strategy you use in Australia will need to be altered to suit the Chinese market – maybe only a little, maybe a lot.

A Chinese brand strategy is also crucial to building a profitable online digital presence.

Why is it so important? Your brand helps convey your message and gives your customers the confidence to buy from you – even though you’re on the other side of the world.

Your brand message must be consistent across your business, including your:

  • Name
  • Website
  • Social Media
  • Packaging
  • Signage
  • Presentations
  • Trade Shows

…and so much more

At China Blueprint we understand the pivotal role your brand plays in the success of your business in China. We will design an effective brand strategy for you, navigating the many cultural, political and sociodemographic differences in China.

Our services include:

  • Your tailor-made Chinese brand strategy
  • Name and tagline design and translation
  • Content design and translation
  • Focus groups for product and concept testing
  • Testing and checking services
  • Packaging design

Everyone who represents your brand needs to know the end goal, from distributors to sales representatives.

Understanding your Chinese customers is not so hard when you and your team are all on the same page. To ensure your brand message is strong and consistent we will create your:

  • China Brand & Style Guides
  • Chinese Language Guides
  • China Team Training

Only need something simple or last minute? Or perhaps you’re just about to go to a trade fair or head to China?

Then check out our shop for brochures, business cards, in-store promotions, exhibition pull-up stands and other promotional items.

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