About Us

China Blueprint is Australia’s leading boutique consultancy, facilitating business between Australia and China, and active across a number of industries including Food, Tourism, and Lifestyle Products and Services.

Our strategy is to look beyond standard Australian business practices. We apply our broad knowledge of the Chinese market—and our broad experience in China—to drive Australian business success in China. We provide expert advice, market research, digital marketing, online social media support, online marketing.

At China Blueprint, we help you navigate the complex and often risky global business environment to find genuine business solutions—successfully concluding safe, profitable deals.

Lisa Goodhand

Fluent in Chinese, Lisa speaks and writes regularly about doing business with China.

 Since founding China Blueprint more than 10 years ago she has helped countless Australian businesses in the food, tourism and lifestyle industries grow their profits through selling to Chinese consumers.

She has a proven ability to identify opportunities and offer business practical solutions to negotiating the complexities of the China market.


Mai Cui is a Chinese PR Specialist and an Arts graduate from the University of New South Wales, Sydney. She has worked as the International Client Director, for a number of PR Agencies, delivering strategic, precise, and well-executed public relations programs for their global clientele. Mai runs a number of Chinese social media channels in the Australian market and works with local KOC’s. She is now the PR Consultant for China Blueprint. 


Christine Hawkins

A writer, presenter and communications expert, Christine specialises in turning complex subjects into clean, compelling content that’s easy to understand.

An on-camera TV journalist at Channel 9 for almost 15 years (including a foreign correspondent posting) she cuts straight to the heart of every subject making sure you learn everything you need to know.

Christine is also a small business owner and understands the pressures, risks and time constraints of taking your business Chinese.


# SME's we've helped

# times we've presented on China

# of times we've been in the media

#times travelled to China

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